"As with the Sydney show, our focus in Brisbane was our allergy friendly vacuum cleaner range including the Nilfisk Extreme X300, Extreme X200, Extreme X150 and Nilfisk Power vacuums which feature high grade HEPA filtration.
The show is an excellent branding opportunity but also an important way to engage with consumers and listen to their needs. With many families and allergy and asthma sufferers visiting the show, we were interested to hear the dissatisfaction many had with their current vacuum cleaner," said Ms. Hiland, National Retail Sales & Marketing Manager.
"It's not just about the vac's ability to capture dirt and dust, but also ensuring that a vac has a true HEPA filter, HEPA tight construction and exhaust filters which prevent allergens being re-released into the air in the home. We were also amazed at the interest shown towards our Nilfisk Extreme range, which is equipped with a HEPA H14 and designed to capture 99.999% dirt and dust particles," continued Ms. Hiland.